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  <url>
    <loc>https://www.sydgolee.com/</loc>
    <lastmod>2026-11-02</lastmod>
    <image:image><image:loc>https://www.sydgolee.com/og-image.png</image:loc></image:image>
  </url>
  <url>
    <loc>https://www.sydgolee.com/case-study/sederan</loc>
    <lastmod>2026-11-02</lastmod>
    <image:image><image:loc>https://www.sydgolee.com/assets/portfolio/covers/sederan-cover.jpg</image:loc></image:image>
    <video:video><video:thumbnail_loc>https://www.sydgolee.com/assets/portfolio/sederan-demo-v2-poster.jpg</video:thumbnail_loc><video:title>SEDERAN narrated product demo</video:title><video:description>SEDERAN by Syd Golee: Store teams see exactly what a standard asks for, prove it with photos and get a manager's decision, with AI checking the photos first. One system for every store.</video:description><video:content_loc>https://www.sydgolee.com/assets/portfolio/sederan-demo-v2.mp4</video:content_loc></video:video>
  </url>
  <url>
    <loc>https://www.sydgolee.com/case-study/synchroshift</loc>
    <lastmod>2026-11-02</lastmod>
    <image:image><image:loc>https://www.sydgolee.com/assets/portfolio/covers/synchroshift-cover.jpg</image:loc></image:image>
    <video:video><video:thumbnail_loc>https://www.sydgolee.com/assets/portfolio/synchroshift-demo-v2-poster.jpg</video:thumbnail_loc><video:title>SynchroShift narrated product demo</video:title><video:description>SynchroShift by Syd Golee: Managers set the rules, AI drafts the week inside them, and nothing is published until the manager has checked it.</video:description><video:content_loc>https://www.sydgolee.com/assets/portfolio/synchroshift-demo-v2.mp4</video:content_loc></video:video>
  </url>
  <url>
    <loc>https://www.sydgolee.com/case-study/campaign-tracker</loc>
    <lastmod>2026-11-02</lastmod>
    <image:image><image:loc>https://www.sydgolee.com/assets/portfolio/covers/campaign-manager-cover.jpg</image:loc></image:image>
    <video:video><video:thumbnail_loc>https://www.sydgolee.com/assets/portfolio/campaign-manager/product-film-poster.jpg</video:thumbnail_loc><video:title>Campaign Manager narrated product demo</video:title><video:description>Campaign Manager by Syd Golee: An internal campaign app for a retail group with boutiques and webshops. Head office pushes a campaign out, store teams carry it out and report back, and everyone can see where it has landed. It shipped as an MVP in 2023 and grew with use into the 2025 product.</video:description><video:content_loc>https://www.sydgolee.com/assets/portfolio/campaign-manager/product-film.mp4</video:content_loc></video:video>
  </url>
  <url>
    <loc>https://www.sydgolee.com/case-study/gath3r</loc>
    <lastmod>2026-11-02</lastmod>
    <image:image><image:loc>https://www.sydgolee.com/assets/portfolio/covers/gath3r-cover.jpg</image:loc></image:image>
    <video:video><video:thumbnail_loc>https://www.sydgolee.com/assets/portfolio/gath3r-story-v4-poster.jpg</video:thumbnail_loc><video:title>GATH3R narrated product demo</video:title><video:description>GATH3R by Syd Golee: GATH3R keeps what a gathering needs, who brings it and what it costs in one shared list. Its AI planner turns a sentence into a menu, a shopping list with Danish supermarket prices and an invitation, and nothing is saved until the host says so.</video:description><video:content_loc>https://www.sydgolee.com/assets/portfolio/gath3r-story-v4.mp4</video:content_loc></video:video>
  </url>
  <url>
    <loc>https://www.sydgolee.com/case-study/e-wallet</loc>
    <lastmod>2026-11-02</lastmod>
    <image:image><image:loc>https://www.sydgolee.com/assets/portfolio/e-wallet-fh-highlight.jpg</image:loc></image:image>
    <video:video><video:thumbnail_loc>https://www.sydgolee.com/assets/portfolio/e-wallet-financial-horizon-poster.jpg</video:thumbnail_loc><video:title>E-Wallet narrated product demo</video:title><video:description>E-Wallet by Syd Golee: I returned to Intek in 2024 to rebrand E-Wallet. The brief was a new look. The work became one way of reading money over time: now, next, later.</video:description><video:content_loc>https://www.sydgolee.com/assets/portfolio/e-wallet-financial-horizon-demo.mp4</video:content_loc></video:video>
  </url>
  <url>
    <loc>https://www.sydgolee.com/case-study/dangi</loc>
    <lastmod>2026-11-02</lastmod>
    <image:image><image:loc>https://www.sydgolee.com/assets/portfolio/covers/dangi-cover.jpg</image:loc></image:image>
    <video:video><video:thumbnail_loc>https://www.sydgolee.com/assets/portfolio/dangi-demo-poster.jpg</video:thumbnail_loc><video:title>Dangi Frisør narrated product demo</video:title><video:description>Dangi Frisør by Syd Golee: A booking site, a content system and a home screen app for a Copenhagen barber and hair salon. Customers book a free time in four steps, the owner runs prices, offers, shifts and messages from his phone, and everything he writes in Danish appears in English too.</video:description><video:content_loc>https://www.sydgolee.com/assets/portfolio/dangi-demo.mp4</video:content_loc></video:video>
  </url>
  <url>
    <loc>https://www.sydgolee.com/case-study/the-moment-to-pay</loc>
    <lastmod>2026-11-02</lastmod>
    <image:image><image:loc>https://www.sydgolee.com/assets/portfolio/paywall/paywall-card.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://www.sydgolee.com/case-study/s-bank</loc>
    <lastmod>2026-11-02</lastmod>
    <image:image><image:loc>https://www.sydgolee.com/assets/portfolio/s-bank/card-cover.jpg</image:loc></image:image>
    <video:video><video:thumbnail_loc>https://www.sydgolee.com/assets/portfolio/s-bank/product-film-poster.jpg</video:thumbnail_loc><video:title>S-Bank narrated product demo</video:title><video:description>S-Bank by Syd Golee: A mobile banking experience focused on usability, financial overview, and customer-centered interaction across daily banking tasks.</video:description><video:content_loc>https://www.sydgolee.com/assets/portfolio/s-bank/product-film.mp4</video:content_loc></video:video>
  </url>
  <url>
    <loc>https://www.sydgolee.com/case-study/leitner-box</loc>
    <lastmod>2026-11-02</lastmod>
    <image:image><image:loc>https://www.sydgolee.com/assets/portfolio/leitner-box/card-cover.jpg</image:loc></image:image>
    <video:video><video:thumbnail_loc>https://www.sydgolee.com/assets/portfolio/leitner-box/product-film-poster.jpg</video:thumbnail_loc><video:title>Leitner Box narrated product demo</video:title><video:description>Leitner Box by Syd Golee: A mobile learning experience focused on spaced repetition, vocabulary retention, and distraction-free study through personalized learning flows.</video:description><video:content_loc>https://www.sydgolee.com/assets/portfolio/leitner-box/product-film.mp4</video:content_loc></video:video>
  </url>
  <url>
    <loc>https://www.sydgolee.com/case-study/porove-commerce</loc>
    <lastmod>2026-11-02</lastmod>
    <image:image><image:loc>https://www.sydgolee.com/assets/portfolio/ra5cyixq_project05_cover.jpg</image:loc></image:image>
    <video:video><video:thumbnail_loc>https://www.sydgolee.com/assets/portfolio/porove-demo-v2-poster.jpg</video:thumbnail_loc><video:title>Porove Commerce narrated product demo</video:title><video:description>Porove Commerce by Syd Golee: A redesign of the online store for Porove, a retail group with boutiques and webshops in several countries. Funnel analysis showed where shoppers left, interviews showed they wanted time to decide, and the path from product page to checkout was rebuilt as one responsive interface system.</video:description><video:content_loc>https://www.sydgolee.com/assets/portfolio/porove-demo-v2.mp4</video:content_loc></video:video>
  </url>
  <url>
    <loc>https://www.sydgolee.com/motion/e-wallet</loc>
    <lastmod>2026-11-02</lastmod>
  </url>
  <url>
    <loc>https://www.sydgolee.com/motion/gath3r</loc>
    <lastmod>2026-11-02</lastmod>
  </url>
  <url>
    <loc>https://www.sydgolee.com/motion/sederan</loc>
    <lastmod>2026-11-02</lastmod>
  </url>
  <url>
    <loc>https://www.sydgolee.com/motion/synchroshift</loc>
    <lastmod>2026-11-02</lastmod>
  </url>
  <url>
    <loc>https://www.sydgolee.com/motion/campaign-manager</loc>
    <lastmod>2026-11-02</lastmod>
  </url>
  <url>
    <loc>https://www.sydgolee.com/motion/leitner-box</loc>
    <lastmod>2026-11-02</lastmod>
  </url>
  <url>
    <loc>https://www.sydgolee.com/motion/s-bank</loc>
    <lastmod>2026-11-02</lastmod>
  </url>
  <url>
    <loc>https://www.sydgolee.com/motion/porove</loc>
    <lastmod>2026-11-02</lastmod>
  </url>
  <url>
    <loc>https://www.sydgolee.com/motion/dangi</loc>
    <lastmod>2026-11-02</lastmod>
  </url>
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